Mystrika
MixRank provides powerful datasets and insights on people, companies, and mobile apps to boost sales, enrich data, and prevent fraud.
MixRank is a data platform built for sales, marketing, and investment teams that demand the freshest possible datasets. It delivers ultra-high-frequency updates on people, companies, mobile apps, and web technologies, with coverage spanning over 800 million employee profiles, 45 million companies, and 80 million websites. The platform is designed to feed real-time intelligence into CRMs, analytics tools, and custom workflows, helping users react to market changes within hours rather than days.
What sets MixRank apart is its update frequency and breadth. While many data enrichment tools refresh weekly or monthly, MixRank updates its technographic, firmographic, and people data hourly. This makes it especially valuable for tracking fast-moving signals like new SDK installations, website technology changes, or employee movements. The platform also offers specialized datasets for mobile app intelligence, including SDK detection across 20 million iOS and Android apps, and web technology install data from 80 million sites.
Pricing is not publicly listed; interested buyers must contact sales for a tailored quote. The raw_text on ColdIQ shows a placeholder "Starter" tier at $0 and "Professional" at $12, but these appear to be generic template values rather than actual MixRank pricing. The FAQ confirms that MixRank is a paid service with custom plans based on data volume and usage. A demo is available through sales, and the platform offers API access and raw data feeds for deep integration.
MixRank is best suited for data-driven teams that need to enrich their go-to-market stack with high-frequency, accurate intelligence. It works well for sales enablement (identifying new accounts, verifying contacts), investment research (tracking company growth and technology adoption), fraud prevention (cross-referencing identity signals), and candidate enrichment. The platform serves startups through enterprise, with particular strength in mid-market and enterprise environments where data freshness directly impacts pipeline velocity.
Overall, MixRank is a powerful but specialized data source. It excels at providing the raw material for intelligence-driven workflows, but it is not a turnkey marketing automation tool. Teams that already have a strong data infrastructure and need a reliable, high-velocity data feed will find MixRank a valuable addition. The lack of transparent pricing and the need for technical setup are minor drawbacks, but the depth and timeliness of the data make it a strong contender in the B2B enrichment space.
Features
- Ultra-high-frequency data updates
- Mobile app and SDK insights
- Website technology usage tracking
- Comprehensive company profiles
- Extensive employee data coverage
- Custom integrations and raw feeds
- B2B data enrichment
- Investment intelligence
- Fraud prevention and identity resolution
- Candidate enrichment
Pricing
Pros
- Ultra-high-frequency updates (hourly) provide near real-time market intelligence
- Massive dataset covering 800M+ employee profiles, 45M+ companies, and 80M+ websites
- 'Versatile use cases: sales enablement, investment research, fraud detection, and
Cons
- Pricing is not transparent; requires contacting sales for a quote
- Not a full marketing automation or campaign execution tool
- Setup may require technical integration for custom data feeds
Best For
Data teams and sales organizations needing real-time technographic, firmographic, and people data for enrichment and intelligence.