Make

Make is a no-code visual automation platform that has carved out a strong position in the workflow automation space. Originally known as Integromat, the rebranded tool focuses on connecting apps and services through a visual builder, allowing teams to design complex automations without writing code. With over 3,000 pre-built integrations and an AI-assisted builder, Make targets businesses that need to automate repetitive tasks across departments like marketing, sales, IT, finance, and customer experience.

The platform's core strength lies in its visual orchestration capabilities. Users can drag and drop modules to create scenarios that trigger actions across connected apps. Make's AI-assisted no-code automation helps suggest workflows and optimize them, while real-time monitoring provides visibility into execution. The tool also supports enterprise-grade low-code workflows for more advanced customization, and it is GDPR and SOC 2 compliant, making it suitable for regulated industries.

Pricing is credit-based, with a free tier offering 1,000 credits per month and a single active scenario. Paid plans start at $9 per user per month for Core (10,000 credits, unlimited scenarios, API access), $16 for Pro (priority execution, custom variables), and $29 per team for Teams (team roles, scenario templates). Enterprise pricing is custom. The free plan has no time limit, which is a strong draw for small teams testing the waters.

Make is best for teams that need to automate workflows quickly without deep technical expertise. It shines in environments where multiple SaaS tools need to be connected, such as syncing HubSpot with Slack, automating Salesforce lead assignment, or building AI-powered content pipelines with OpenAI. The learning curve is moderate -- rated as "Advanced" on ColdIQ -- but the visual interface and extensive template library help new users get started within hours.

Overall, Make is a solid choice for SMBs and mid-market companies looking to scale automation without hiring developers. Its vast app library, AI features, and flexible pricing make it a strong alternative to tools like Zapier, especially for users who want more control over complex logic. While it may not replace custom software development, it delivers fast, reliable automation for most business processes.