Mystrika
Lasso AI finds verified, additive contacts from 500M profiles to unlock new revenue. It integrates with Hubspot and exports CSVs for fast, accurate sales prospecting.
Lasso AI is a sales intelligence and data enrichment tool built for teams that need fresh, verified contact data fast. Instead of selling static databases, it indexes every business with a website, LinkedIn page, and at least one employee in real time, pulling decision-maker contacts from over 500 million professional profiles. The result is a prospecting engine that delivers 100% additive leads with bounce rates below 5%, helping sales teams uncover revenue they were missing.
The platform's core strength is its AI-driven search and enrichment. Users upload a company list or use Lasso's built-in company search, and the system automatically finds verified emails, phone numbers, LinkedIn profiles, and company data. It can exclude existing CRM contacts, so every lead is net new. This focus on additive data sets Lasso apart from traditional data providers that often resell stale or overlapping records. The tool integrates natively with Hubspot and exports CSV files, making it easy to feed data into any CRM or email platform.
Pricing is flexible and designed for teams of all sizes. The pay-as-you-go option at $0.64 per contact suits occasional users, while subscription plans (Pioneer at $49.99/month, Rancher at $349.99/month, Yellowstone at $1,249.99/month) offer discounted credits, rollover, and free seat additions. All plans include verified emails, phone enrichment, company and LinkedIn data, and CSV export. There is no free tier, but a demo is available to evaluate the tool before committing.
Lasso is best for sales teams at startups, scale-ups, and SMBs that need to quickly fill their pipeline with high-quality, verified contacts. It is especially effective for account-based prospecting where finding the right decision-maker in a target company is critical. The tool's real-time indexing means data is always current, unlike competitors that rely on quarterly database updates. Users from major sports organizations like the NFL, NBA, and NHL report dramatic results: 3,700% more prospects, $1.2M in unlocked revenue, and 1,200% ROI within 60 days.
The main limitations are the lack of a free tier and the absence of a full API (coming soon). Integration is currently limited to Hubspot and CSV exports, which may be a hurdle for teams using other CRMs. Setup is intermediate: sign up, connect your CRM or upload a list, configure exclusions, and start prospecting within minutes.
Overall, Lasso AI is a strong choice for any sales team that values data freshness and accuracy over volume. Its real-time approach, combined with verified, additive contacts and flexible pricing, makes it a practical tool for accelerating pipeline growth. If you need a reliable way to find missing decision-makers and can work with Hubspot or CSV exports, Lasso delivers measurable results quickly.
Features
- Find missing contacts fast
- Index every business with a website, LinkedIn page, and at least one employee
- Verified contact information with under 5% bounce rate
- Exclude existing CRM contacts for 100% additive data
- Hubspot integration and CSV export
- Flexible pricing plans: pay-as-you-go or subscription
- Real-time results from 500M professional profiles
Pricing
Pros
- Boosts sales prospects by 3,700%+ and delivers 1,200% ROI in under 60 days
- Provides 100% additive, verified contact data with under 5% bounce rate
- Real-time indexing of 500M profiles for fresh, accurate leads
Cons
- No free tier available
- API integration not yet available (coming soon)
- Limited to Hubspot integration; other CRM integrations pending
Best For
Sales teams at startups, scale-ups, and SMBs looking to quickly find verified decision-makers and grow pipeline.