Mystrika
KnowFirst provides Australia's largest B2B database with accurate contact data and powerful API integrations to boost sales, marketing, and recruitment. Gain real-time access and create targeted lists to grow your business efficiently.
KnowFirst is a specialized B2B data platform that focuses exclusively on the Australian market, offering what it claims to be the country's largest and most accurate business database. Designed for sales, recruitment, and marketing teams, it provides real-time access to company and contact data through a user-friendly platform and a robust API. With monthly data refreshes and a strong emphasis on data quality, KnowFirst positions itself as a go-to resource for any organization that needs reliable Australian business intelligence.
The platform's key strength lies in its depth and breadth of data. It covers over 15 categories, including company financials, people data (talent movement, salary trends), marketing analytics (social media metrics, competitor follower data), and even tender history and trademark registrations. Users can build highly targeted lists using multiple filters, track historical trends with more than two years of data, and enrich their CRM without writing code thanks to Zapier integrations. The API is built for developers but also accessible to non-technical users through pre-built connectors.
Pricing is credit-based, with a free forever plan offering 20 credits to get started. Paid plans start at $864 per user per year (Starter) and scale up to $3,600 per user per year (Professional), with an Enterprise tier for custom needs. The free plan is generous enough for light testing, but serious users will need a paid subscription. All paid plans are annual, which may be a consideration for smaller teams. The per-credit model means you only pay for the data you use, but the annual commitment could be a hurdle.
KnowFirst is best suited for Australian-focused sales and recruitment teams that need accurate, up-to-date data to drive their pipelines. It excels at helping users find leads, track candidates, and enrich their CRM quickly. The platform's narrow geographic focus is both its greatest strength and its biggest limitation -- if your business operates outside Australia or needs consumer data, you'll need to look elsewhere. For those targeting the Australian B2B market, however, KnowFirst offers a compelling combination of data quality, ease of use, and integration flexibility.
Overall, KnowFirst is a solid choice for any organization that relies on Australian business data. Its comprehensive dataset, monthly updates, and API-first approach make it a powerful tool for data-driven sales and recruitment. While the annual pricing and Australia-only focus may not suit everyone, the free plan allows you to test the waters before committing. If Australian B2B data is critical to your operations, KnowFirst is well worth evaluating.
Features
- Access Australia's largest B2B database
- Create highly targeted sales lists
- Enrich CRM with API & Zapier integrations
- Fresh data updated monthly
- Multiple filters for detailed search
- Historical data for trend forecasting
- People data for recruitment (track talent, salary trends)
- Marketing data (social analytics, competitor metrics)
- Business data (financials, company structure, trademarks)
- No-code integrations via Zapier
Pricing
Pros
- Highly accurate, up-to-date Australian B2B data
- Extensive dataset with millions of data points across 15+ categories
- Flexible API and no-code integrations for easy CRM enrichment
- Free forever plan available with 20 credits
- Trusted by thousands of top Australian sales and recruitment teams
Cons
- Limited to Australian business data only; no global coverage
- Not suitable for consumer (B2C) insights
- Paid plans are annual subscriptions, which may be a barrier for small teams
Best For
Sales, recruitment, and marketing teams in Australia who need accurate, up-to-date B2B data for lead generation, candidate tracking, and CRM enrichment.