Mystrika
Fastbase helps businesses identify website visitors and generate qualified leads for sales and marketing. It delivers detailed visitor information like company name, employee contacts, and website interactions in near real-time.
Fastbase (also known as WebLeads) is a web analytics and lead generation tool that turns anonymous website traffic into actionable B2B leads. By connecting to your Google Analytics account and adding a tracking script, it identifies the companies visiting your site and surfaces the people behind them. The tool is designed for sales and marketing teams that want to stop guessing who is browsing their site and start reaching out to real prospects.
The core value of Fastbase lies in its ability to filter out non-corporate visitors and provide verified business contact details. It shows you the company name, website, employee names, and even contact information for key decision-makers. You can see which pages a visitor looked at, how long they stayed, and what search terms or traffic sources brought them in. This data is delivered in near real-time, so you can act on leads while they are still warm.
Fastbase offers three pricing tiers. The Lite plan is free and includes one website, 10 leads per day, and basic visitor info. The Premium plan at $39 per month (team-based, billed monthly or annually) unlocks unlimited leads, 12 months of lead history, CRM integration, and visitor source data. The Premium+ plan at $375 per month adds unlimited sites, email tracking, IP addresses, and the ability to write data back into Google Analytics. All paid plans come with a 7-day free trial.
The tool is best suited for B2B companies that already use Google Analytics and want to extract more value from their traffic data. It works well for SMBs, mid-market, and even enterprise teams that need a lightweight lead identification layer without the complexity of a full marketing automation suite. Setup is straightforward: sign in with Google Analytics, install the tracking script, and start seeing leads within minutes.
Fastbase is not a CRM or a marketing automation platform. It focuses exclusively on identifying and qualifying web traffic leads. For full pipeline management, you will need to pair it with a CRM like Salesforce or Zoho, which it integrates with directly. The free tier is generous enough for small teams to test the waters, but the 10-lead-per-day cap means serious users will need to upgrade.
Overall, Fastbase is a solid, no-frills solution for turning website visitors into named leads. It does one thing well and does not try to be everything. If your team needs a quick way to uncover who is visiting your site and start conversations, Fastbase is worth a look.
Features
- Identify website visitors
- Filter non-corporate leads
- Provide employee contact information
- Export leads to Excel or CRM
- Near real-time lead alerts
- Integrate with Google Analytics
- Identify company name and website
- Identify company employees
- Customize HotLeads
- Visitor interaction data (pages visited)
- Write data to Google Analytics (Premium+)
- Identify search keyword and traffic source per lead (Premium+)
Pricing
Pros
- Real-time lead discovery
- Detailed visitor information including company and employee contacts
- Easy CRM and Excel exports
- Filters out non-corporate leads to focus on B2B prospects
- Quick setup with Google Analytics
Cons
- Not a full CRM or marketing automation platform
- Free Lite plan limited to 10 leads per day
- Requires a Google Analytics account to function
Best For
Sales and marketing teams at SMBs, mid-market, and enterprise companies that want to identify website visitors and generate qualified leads quickly.