Mystrika
Dub is a modern link attribution platform for creating short links, tracking conversions, and managing affiliate programs. It provides real-time analytics and powerful attribution to boost marketing revenue and clarity.
Dub positions itself as the modern link attribution platform that goes beyond vanity metrics. While tools like Bitly and Rebrandly focus on shortening links, Dub combines short links, real-time analytics, and affiliate program management into a single, cohesive solution. It's built for marketing teams that want to connect every click to a measurable outcome, whether that's a lead, a sale, or a recurring customer. The platform is fast, reliable, and designed to scale from small campaigns to enterprise-level traffic.
At its core, Dub offers branded short links with superpowers. You can attach custom domains, generate QR codes, set up device and geo-targeting, run A/B tests, and create deep links for mobile apps. These features are not just nice-to-haves; they directly impact click-through rates and campaign effectiveness. The analytics engine tracks the full customer journey from first click to conversion, giving you insights into customer lifetime value and retention. This is a significant upgrade over basic click counters.
Dub's affiliate and referral program module is a standout. It allows you to build embedded partner programs with customizable commission structures, automated global payouts, and tax compliance built in. Companies like Framer and Whop use Dub to power their product-led growth through partnerships. The platform also provides a dedicated partner dashboard that can be embedded directly into your own application, making it easy to enroll users in referral programs without leaving your product.
Pricing is transparent and starts with a generous free plan that includes 1,000 clicks per month and essential features. Paid plans begin at $25 per month for Pro (50,000 clicks) and scale up to $250 per month for Advanced (1 million clicks), with a custom Enterprise tier for unlimited usage. The free plan is ideal for testing, while the Pro and Business tiers offer strong value for growing teams. The Advanced plan includes priority Slack support and the full Dub Partners suite, making it a good fit for companies serious about affiliate marketing.
Dub is best for marketing teams, growth managers, and content creators who need to attribute revenue to specific links and manage partner programs without the complexity of a full marketing automation stack. It integrates smoothly with CRMs, email platforms, and analytics tools via API and native SDKs. The platform is not a replacement for CRM or email marketing, but it excels at filling the gap between link creation and revenue tracking.
Overall, Dub is a polished, purpose-built tool that delivers on its promise of clarity. Its combination of speed, ease of use, and deep attribution capabilities makes it a strong choice for any organization that treats link tracking as a strategic function. If you're tired of guessing which campaigns actually drive revenue, Dub gives you the data to know for sure.
Features
- Create and manage branded short links with custom domains
- Track marketing revenue with conversion attribution
- Build affiliate and referral programs with automated payouts
- Real-time click and conversion analytics
- Generate branded QR codes
- A/B testing and device/geo-targeting for links
- Customer insights including LTV and retention
- Multi-language SDKs and API for programmatic link creation
Pricing
Pros
- Fast and reliable link infrastructure handling millions of events
- Easy to use with an intuitive interface and beautiful design
- Clear revenue attribution beyond basic click counts
- Scalable for high-volume campaigns and enterprise needs
Cons
- Limited to link attribution, not a full marketing automation platform
Best For
Marketing teams and growth-focused businesses needing link attribution and affiliate program management.