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Cometly is an AI-powered marketing attribution and analytics platform that tracks every touchpoint from ads to sales in real time. It helps B2B SaaS, ecommerce, and marketing agencies optimize ad spend and maximize revenue with multi-touch attribution and server-side tracking.

Cometly is a marketing attribution and analytics platform built for teams that need to know exactly which ads drive revenue. It uses AI-powered multi-touch attribution and server-side tracking to connect every touchpoint from ad click to closed deal. The platform is designed for B2B SaaS, ecommerce, and agencies that run multi-channel ad campaigns and want to stop guessing which channels perform.

The core of Cometly is its ability to unify marketing, sales, and product data into a single view. It tracks every marketing source in real time, analyzes outcomes, and feeds AI-driven recommendations back into ad platforms. This closed-loop approach helps teams optimize spend, reduce wasted budget, and scale what works. The platform also includes a Conversion API, CRM sync, and integrations with over 70 tools like Stripe, HubSpot, Salesforce, and Pipedrive.

Setup is straightforward. You install the Cometly Pixel on your website, connect your marketing and sales tools, and enable Conversion Sync with a simple toggle. No developer is required, and the Cometly team provides personalized onboarding to ensure accurate tracking within days. The platform is not a full CRM or email marketing tool -- it focuses strictly on attribution and conversion analytics.

Pricing is based on monthly ad spend, with plans scaling from $0 to $400k+. A free Starter tier includes basic features and email support, while the Professional tier at $12/mo adds advanced features, priority support, and API access. Enterprise plans offer custom pricing with features like AI Ads Manager and multi-touch attribution. A free trial is available.

Cometly is best for growth teams, demand gen marketers, and founders who need board-level confidence in their marketing numbers. It excels at pipeline attribution, full-funnel reporting, and reducing CAC by identifying the ads that actually produce revenue. Users consistently praise its accurate tracking, unified dashboards, and responsive support.

If you're tired of black-box attribution and want a tool that connects ad spend to real revenue, Cometly is a strong choice. It's not for teams that need campaign creation or email marketing, but for those focused on measuring and optimizing ad performance, it delivers clear, actionable insights.

Features

  • AI-powered multi-touch attribution
  • Server-side tracking pixel
  • Real-time marketing source tracking
  • AI-driven ad optimization and recommendations
  • Customizable dashboards and reports
  • Conversion API and CRM sync
  • Integration with 70+ tools (Stripe, HubSpot, Salesforce, etc.)
  • Account journey analytics
  • AI Ads Manager for spend optimization

Pricing

'Starter: $0/mo, Professional: $12/mo, Enterprise: custom pricing based on ad spend (up to $400k+). Free trial available.'

Pros

  • Accurate multi-touch attribution
  • AI-driven recommendations to cut wasted ad spend
  • Unified dashboard for marketing and sales data
  • Hands-on onboarding and support
  • Fast setup with no developer needed
  • Integrates with major CRMs and ad platforms

Cons

  • Not a full CRM or email marketing platform
  • Pricing can be high for large ad spend
  • Limited to attribution and analytics, no campaign creation tools

Industries

B2B SaaS Ecommerce Marketing Agencies AI SaaS Technology Vertical SaaS

Best For

B2B SaaS companies, ecommerce businesses, and marketing agencies that need to track ad performance and optimize spend with AI-powered attribution.

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