AI-powered sales meeting recording and analysis. Claap records and transcribes sales meetings with AI agents that take notes, update CRM, and coach teams automatically.
Claap positions itself as an AI-powered sales meeting assistant that goes beyond simple recording and transcription. It captures every sales conversation — from Zoom, Teams, phone calls, and even in-person meetings — without requiring a bot to join the call. The platform then uses AI to generate structured notes, update CRM fields, score deals against methodologies like MEDDIC or BANT, and produce follow-up emails. What sets Claap apart is its focus on making conversation data "agent-ready" through an MCP connector, allowing external AI agents (like Claude or ChatGPT) to pull structured data for outbound campaigns, battle cards, or deal insights.
The core capabilities are built around four pillars: record everything, enrich your CRM, activate AI agents, and coach at scale. Claap's multilingual transcription supports 99 languages, and its AI summaries can be customized with templates. The CRM enrichment is particularly strong — it auto-fills custom fields, updates deal scores, and logs next steps without manual entry. For coaching, managers can review call scorecards at scale, identify skill gaps, and share best practices. The platform also offers a searchable transcript library and pipeline insights.
Pricing is competitive, with a free Basic plan (10 videos, 300 minutes recording, 3 months storage) and paid tiers starting at $24/user/month for Pro (unlimited recordings, 1000 mins/month, 2 years storage) and $48/user/month for Business (unlimited time, 3 years storage, CRM auto-complete, AI coaching). Enterprise plans are custom-priced with SSO, white-glove onboarding, and unlimited storage. A free trial is available on paid plans. This pricing structure makes Claap accessible for small teams while scaling to larger organizations.
Claap is best suited for sales teams and high-growth companies that want to eliminate post-meeting admin work and improve coaching. It's particularly valuable for remote or hybrid teams where call capture and analysis are fragmented. The platform's MCP integration and open API make it a strong choice for teams building custom AI workflows around sales data. However, it's not a general-purpose video editor or a replacement for live selling — its strength lies in automating post-call tasks and sales intelligence.
In practice, users report saving 2-10 hours per person per week, with faster sales cycles and more accurate pipeline data. The AI coaching feature helps reps understand where they lose deals and what questions to ask. The lack of a bot joining calls is a notable trust advantage over competitors like Gong or Chorus. While Claap's feature set is focused, it delivers on its promise of turning conversations into actionable data.
Overall, Claap is a solid choice for sales teams that want to move beyond basic recording and into AI-driven automation and coaching. Its open architecture and agent-ready data pipeline give it a forward-looking edge, especially for companies investing in AI agents. If your team is spending too much time on manual CRM updates and call reviews, Claap offers a practical, well-priced solution.
Features
- Automatically record and transcribe meetings
- Summarize calls with custom templates
- Send AI-generated email follow-ups
- Sync CRM and auto-fill deals
- Search transcripts and pipeline insights
- AI-assisted coaching and training clips
- Multilingual transcription across 99+ languages
- Deal scoring against methodology (SPICED, MEDDIC, BANT)
- MCP connector for AI agents
- Call reviews at scale
Pricing
Pros
- Saves up to 30 minutes per meeting
- Easy AI note-taking and CRM auto-fill
- No bot joins the call, preserving trust
- AI coaching scores calls and identifies skill gaps
Cons
- Not a general-purpose video editor
- Limited to sales meeting use cases
- Requires CRM integration for full value
Best For
Sales teams and high-growth companies looking to automate post-meeting tasks and improve coaching.