Mystrika
Champions is a sales enablement tool that tracks job changes of your existing customer contacts, alerting sales teams when contacts move to new companies. It helps B2B businesses turn warm contacts into new customers, boosting revenue with a 2.7x higher close rate.
Champions is a specialized sales enablement tool that focuses on one of the most overlooked revenue opportunities in B2B: the job changes of your existing customer contacts. When a champion or loyal customer moves to a new company, they become a warm lead with a 2.7x higher probability of buying from you again. Champions automates the detection of these moves and intent signals, feeding them directly into your CRM so your sales team can act immediately.
The core value proposition is simple but powerful. Instead of spending time and money on cold outreach, Champions helps you mine your existing relationship network. It continuously monitors your CRM contacts for job changes and signals of intent to move, then highlights hot leads (20% of your contacts on average) and warm opportunities (2-3% monthly). This proactive approach reduces sales cycles by half and dramatically improves close rates.
Champions integrates natively with Salesforce, Hubspot, and PipeDrive, so there's no need for additional logins or apps. Setup takes minutes: connect your CRM, configure basic settings, and the tool starts scanning. It also enriches contact data by capturing LinkedIn profiles and other details, saving hours of manual research. For account-based marketing teams, Champions can identify teams of buyers within target accounts, keeping ABM campaigns fresh with accurate data.
Pricing is not publicly listed; you must contact sales for a quote. The raw text mentions a free Starter plan ($0) and a Professional plan ($12), but these appear to be placeholder values and are not confirmed on the tool's own website. The FAQ explicitly states that no pricing is provided online and that a demo is required to learn more. This lack of transparency may be a hurdle for smaller teams evaluating the tool.
Champions is best suited for B2B sales teams that already have a base of customer contacts and want to maximize lifetime value through job-change triggers. It is not a replacement for cold outreach or full marketing automation; it excels at warming up existing relationships. Mid-market and enterprise teams using CRM systems will find the most value, especially those with large contact databases.
Overall, Champions fills a specific but valuable niche. If your business relies on long-term customer relationships and you often lose touch when contacts switch companies, this tool can unlock significant untapped revenue. The ease of integration and immediate lead identification make it a practical addition to any sales stack focused on retention and expansion.
Features
- Track job changes proactively
- Notify sales reps instantly
- Integrate with popular CRMs (Salesforce, Hubspot, PipeDrive)
- Find hot leads quickly
- Enrich contact data easily
- Support account-based marketing
- Track moves and intent signals
- Instant lead finding from CRM
- Prevent churn and get referrals proactively
- Find teams of buyers for ABM
- Save hours on enrichment (LinkedIn profile capture)
Pricing
Pros
- 2.7x more likely to close deals compared to other leads
- 20% of CRM contacts identified as hot leads immediately
- Fast time-to-value with weekly or monthly updates
- Easy integration with existing CRMs without extra logins
- Proactive referral selling from warm contacts
Cons
- Not designed for cold outreach or finding new prospects
- Does not replace a full marketing automation system
- Pricing is not publicly listed; requires contacting sales
- No public reviews or user feedback available
Best For
B2B sales teams with existing customer contacts who want to capitalize on job changes to generate warm leads and close deals faster.