Mystrika
Track real-time CAC and LTV metrics. Attribution tracks every marketing touchpoint to optimize CAC, CAC Payback, and LTV:CAC metrics. Scale acquisition with precise, real-time multi-touch attribution insights.
Attribution is a marketing analytics platform built for B2B, SaaS, and e-commerce companies that need to understand exactly where their marketing dollars go and what they return. Unlike basic analytics tools that report platform-level estimates, Attribution tracks every click, visit, and dollar spent at the user level, then connects that data to real revenue metrics like CAC Payback and LTV:CAC ratios. The result is a clear, auditable picture of marketing performance that matches what the bank account shows.
The platform's core strength is its multi-touch attribution engine. It offers five attribution models -- first touch, last touch, linear, time decay, and custom -- and lets users compare them side by side. Every metric on the dashboard can be clicked into and traced back to the underlying visits, cost allocations, and revenue events. This full auditability is rare in the attribution space and gives marketing teams the confidence to present numbers to the CFO without second-guessing.
Attribution also goes beyond standard attribution with media mix modeling and incrementality testing, all in one platform. A standout feature is its native MCP server, which allows users to ask marketing data questions in natural language through AI assistants like Claude. The AI generates recommendations grounded in user-level cost data, not platform-reported estimates, and every recommendation can be verified by drilling into the raw data. This makes it a practical tool for teams that want to move fast without sacrificing accuracy.
Pricing starts at $19 per month for the Shopify plan and $49 per month for the HubSpot and Twilio plans, with a 16% discount for annual billing. Enterprise pricing is custom. All plans include API access, and trials are available (14 days for HubSpot and Twilio, 7 days for Shopify). The setup is straightforward for basic integrations, though advanced customization may require a few hours of data mapping. The tool is designed for teams that already have advertising and conversion platforms connected and want to layer attribution on top.
Attribution is best for high-growth teams that are scaling marketing spend and need precise, real-time insights into CAC and LTV. It's not a replacement for general analytics or sales forecasting tools, but it excels at its focused job: telling you which channels, campaigns, and touchpoints actually drive profitable growth. Companies like Craft and Superfiliate use it to optimize budgets and scale profitably.
For any marketing team that has outgrown platform-reported metrics and wants to make data-driven budget decisions with full transparency, Attribution is a strong choice. Its combination of user-level tracking, auditability, and AI-powered recommendations sets it apart from alternatives like Northbeam, Dreamdata, and HockeyStack. If you need to know exactly where your acquisition dollars are going and what they're bringing back, Attribution delivers.
Features
- Track real-time CAC metrics
- Connect marketing to CAC payback
- Pinpoint CAC by channel
- Audit customer funnels fully
- Measure affiliate-driven LTV
- Integrate with advertising platforms
- User-level cost data
- Full data auditability
- Customizable multi-touch attribution models
- Media mix modeling and incrementality testing
- Native MCP server for AI-driven recommendations
Pricing
Pros
- Real-time multi-touch attribution across channels
- Auditable data down to individual user and touchpoint
- Fast setup without requiring a large data team
- Integrates with major platforms (HubSpot, Shopify, Salesforce, Segment)
Cons
- Limited to marketing attribution, not a full analytics suite
- Advanced customization may require data mapping and configuration
Best For
High-growth B2B, SaaS, and e-commerce teams focused on optimizing marketing spend and CAC.