Mystrika
Multi-location SEO experts specializing in scaling search engine optimization for franchises and businesses with 10 or more locations. Led by adjunct professor and Industry MVP Steve Wiideman, the agency offers strategic audits, consulting retainers, and training services to agencies and in-house teams. Clients include SKECHERS, Public Storage, Meineke Car Care, Applebee's, and IHOP.
Wiideman Consulting Group, Inc. is a boutique SEO agency based in La Mirada, California, with a sharp focus on multi-location and franchise search optimization. Founded in 2015 but with roots dating back to 1998 under the original "SEO Steve" brand, the agency is led by Steve Wiideman, an adjunct professor and recognized industry MVP. The firm positions itself as the agency's SEO expert, serving both direct clients and other agencies that need specialized procurement, training, or strategy support.
The agency's core strength lies in scaling organic performance for businesses with 10 or more locations. Its service menu covers the full SEO spectrum: technical SEO, local SEO, mobile SEO, PPC, and advertising, plus consulting, audits, training, expert witness, and event speaking. This breadth allows Wiideman to act as a strategic partner for enterprise-level accounts, as evidenced by its client roster including SKECHERS, Public Storage, Meineke, Applebee's, and IHOP. The deep-scraped website also highlights work with Disney, Technicolor, Belkin, and Homes.com, reinforcing its enterprise credibility.
Pricing starts at $2,500 per project, which positions the agency in the mid-to-premium range. This is reasonable given the level of expertise and the caliber of clients. The agency offers free initial consultations, which helps lower the barrier for potential clients to assess fit. For smaller businesses, the starting price may be a hurdle, but the value proposition is clear: you're paying for decades of experience and a proven methodology for complex, multi-location SEO challenges.
Wiideman is best suited for franchise operators, multi-location enterprises, and agencies that need to outsource SEO strategy or training. The agency's training services are particularly valuable for in-house teams looking to upskill, and its expert witness offering is a unique differentiator for legal disputes involving SEO malpractice. The success stories with Xivic and Phelps demonstrate the agency's ability to work behind the scenes as a white-label or procurement partner.
Overall, Wiideman Consulting Group is a strong choice for any organization that needs to manage SEO across many locations. The combination of deep technical knowledge, industry recognition, and a track record with household-name brands makes it a reliable partner. The main limitation is its specialization: if you're a single-location business or a startup with a limited budget, you may find better value elsewhere. But for franchises and multi-location enterprises, this agency is a top-tier option.
Services
- Advertising
- PPC
- SEO
- Local SEO
- Mobile SEO
- Technical SEO
- SEO Consulting
- Audits & Strategy
- SEO Training
- Expert Witness
- Event Speakers
Industries Served
Team Size
Pros
- Works with both agencies and in-house teams, providing scalable solutions for enterprise
Cons
- Higher starting price point ($2,500) may be prohibitive for smaller businesses
- Narrow focus on multi-location and franchise SEO limits applicability for single-location
Client Review Analysis
Success stories include Xivic Inc. (multi-location SEO partner) and Phelps (advertising agency), with downloadable case studies available on the website.