Mystrika
We Are ROAST is a London-based performance marketing agency with 10 years of experience driving measurable growth. They specialise in ROAS-focused media buying, SEO, and proprietary AI tools to deliver tangible results for mid-market and enterprise clients.
We Are ROAST positions itself as a ROAS and growth agency, and the data backs that up. Founded in 2015 and based in London, this independent agency has built a reputation for delivering measurable performance improvements across paid media, SEO, and emerging AI search channels. With a team of 50-249 and a decade of experience, they serve mid-market and enterprise clients primarily in the UK, US, and Australia.
What sets ROAST apart is their investment in proprietary technology through their ROASTLabs innovation team. They have developed ROASTWriter, an AI tool that accelerates content production for websites, social media, and paid search ads. They also built a LLM and AI Overview tracking tool to help clients navigate the shifting search landscape. This focus on building their own tech gives them a unique edge in optimizing for both traditional search engines and generative AI platforms like ChatGPT and Google's AI Overviews.
Their service offering is comprehensive: SEO, technical SEO, PPC, programmatic advertising, display ads, search engine marketing, and AI search optimization. They work across multiple industries, with particular strength in B2B services, fintech, and insurance. Notable clients include Rightmove, Experian, Leon, AJ Bell, and All Saints. The agency's long client relationships -- 22% have been with them for over five years -- speak to consistent delivery and trust.
Pricing starts at $5,000 per project, with typical engagements lasting 1-3 months. This places them in the mid-to-premium range, suitable for companies with established marketing budgets. The agency's geographic focus on the UK, US, and Australia means they are well-suited for English-speaking markets but may not be the best fit for businesses targeting other regions.
We Are ROAST is best for mid-market and enterprise companies that need a data-driven partner to improve ROAS across paid and organic channels. Their proprietary AI tools and deep experience in fintech and insurance make them particularly valuable for regulated industries where performance and compliance both matter. Startups or very small businesses may find the minimum budget too high, but for those who can invest, the combination of in-house tech, long-term client relationships, and strong reviews (4.5 on Semrush, 4.9 average from 33 reviews) makes them a reliable choice.
Overall, We Are ROAST is a well-established performance marketing agency that has successfully evolved with the industry. Their willingness to build custom tools for AI search and content production shows forward thinking, while their client retention and brand roster prove they can deliver. If you need a partner to drive growth with a clear focus on ROAS and are ready to invest accordingly, ROAST is worth serious consideration.
Services
- AI Search Optimization
- LLM optimization
- Advertising
- Display Ads
- PPC
- Programmatic Advertising
- SEO
- Search Engine Marketing
- Technical SEO
Industries Served
Team Size
Pros
- 10+ years of experience driving measurable growth for clients
- Proprietary AI tools like ROASTWriter for content and LLM tracking
- Strong client retention with 22% of clients staying over 5 years
- Works with major brands across fintech, insurance, and B2B services
Cons
- Minimum project budget of $5,000 may be prohibitive for startups
- Geographic focus primarily on UK, US, and Australia
Client Review Analysis
Clients consistently praise the team's expertise, long-term partnership approach, and the quality of the ROAST Academy training. Average rating of 4.9 from 33 reviews.