Mystrika
Traction Marketing is a data-driven digital marketing agency based in Christchurch, New Zealand, offering everything from single services to fully outsourced marketing departments. They specialize in helping Kiwi businesses grow with research-backed strategies and transparent reporting.
Traction Marketing positions itself as a results-driven digital marketing agency with a strong emphasis on data and research. Based in Christchurch, New Zealand, the agency serves mid-sized businesses across a range of industries, including B2B services, ecommerce, food and beverage, healthcare, and manufacturing. With a team of 10-49 specialists, they offer a full spectrum of services from SEO and paid advertising to market research and conversion rate optimization.
What sets Traction apart is its commitment to evidence-based decision making. The agency's leadership brings deep experience: Practice Lead Jordana has over 25 years in export strategy and digital marketing from FTSE100 companies to tech startups, while Chris leads the technical team with a background working with brands like British Gas, UK Police, and Capgemini. This blend of enterprise and startup expertise allows Traction to craft strategies that are both innovative and pragmatic.
The agency's service offering is comprehensive. On the SEO side, they cover technical SEO, local SEO, international SEO, link building, and even app store optimization. Their advertising capabilities span Google Ads, display, YouTube, Performance Max, Bing, and social media platforms like LinkedIn, Facebook, and Instagram. They also offer conversion rate optimization, A/B testing, market validation, and commercial growth strategy. This breadth makes them a viable option for companies wanting a single partner for multiple digital marketing functions.
Pricing starts at $2,500 per project, with projects typically lasting more than six months. This positions Traction as a mid-range investment suitable for established businesses rather than micro-budget startups. The agency's client reviews are strong, with a 4.6 rating from eight reviews. One client, Ebborn Law, reported going from nowhere to #1 on Google in months without any paid advertising spend. Other clients highlight the team's accountability, responsiveness, and ability to understand complex business requirements quickly.
Traction is best suited for New Zealand-based mid-market companies that need a data-driven, full-service digital marketing partner. Their local expertise is a clear advantage for Kiwi businesses navigating domestic challenges. However, companies with a primary focus on global markets may find the agency's geographic emphasis limiting. The team size, while capable, may also be stretched by very large enterprise engagements requiring extensive dedicated resources.
Overall, Traction Marketing delivers a compelling combination of technical skill, strategic thinking, and local market knowledge. Their transparent, research-first approach and proven track record in SEO make them a strong choice for New Zealand businesses serious about digital growth. If you value clear communication and evidence-based results over flashy promises, Traction is worth a close look.
Services
- Advertising
- Display Ads
- PPC
- Programmatic Advertising
- Retargeting and Remarketing
- Video Marketing
- Marketing Advice
- Inbound Marketing
- Lead Generation
- Market Research
- SEO
- APP Store Optimization
- Backlink Management
- International SEO
- Link Building
- Local SEO
- Mobile SEO
- SEO Consulting
- Search Engine Marketing
- Technical SEO
- Wordpress SEO
Industries Served
Team Size
Pros
- Proven ability to achieve top Google rankings without paid ad spend, as demonstrated
Cons
- Project budget starting at $2,500 may be steep for very small businesses or early-stage
Client Review Analysis
Clients praise Traction for delivering real results quickly, achieving top Google rankings without paid ads, and providing a collaborative, data-driven approach. One client noted a boost from nowhere to