IntentSignal

IntentSignal is a boutique outbound sales agency built for high-growth enterprise companies. Founded in 2023 by Kyle Rasmussen and Andrew Elsakr, the firm takes a highly selective approach -- working with only a handful of clients at a time, all of which exceed $100 million in annual recurring revenue. Rather than scaling through headcount or delegating work, IntentSignal focuses on daily experimentation, custom engineering, and relentless optimization to build pipeline for its clients.

What sets IntentSignal apart is its engineering-first mindset. While most agencies rely on off-the-shelf tools, IntentSignal writes its own code to create outreach strategies that stand out. In 2023 alone, the team wrote over 350,000 lines of code to test and scale campaigns. This allows them to build bespoke solutions that competitors can't replicate, from custom data enrichment pipelines to unique email sequencing logic. The agency's in-house engineering capability is a core differentiator in a market full of template-driven services.

The agency's methodology is built around three pillars: daily testing, scaling what works, and deliverability infrastructure. Every day, IntentSignal tests new cold email plays. Once a campaign shows consistent results, they scale it while continuing to test new angles. They also invest heavily in email infrastructure, building redundant systems to ensure inbox placement remains high and uninterrupted. This focus on deliverability is critical for enterprise outbound, where reputation and inbox placement directly impact pipeline generation.

Pricing is project-based, reflecting the custom nature of each engagement. IntentSignal does not publish standard rates, which is typical for agencies that tailor their scope to each client's needs. Given the caliber of clients (companies like Gainsight, Upside, and Route) and the level of engineering involved, engagements are likely premium-priced. The agency's small team size (2-9 employees) means clients get direct access to the founders and senior talent, not junior account managers.

IntentSignal is best suited for enterprise sales leaders who have exhausted standard outbound approaches and need a partner that can engineer creative, high-impact campaigns. it's not a fit for early-stage startups or companies looking for low-cost lead generation. The agency's selective client roster and focus on $100M+ ARR companies means they are looking for partners who can move quickly and invest in serious pipeline generation.

Overall, IntentSignal represents a new breed of outbound agency -- one that combines deep sales experience with genuine technical capability. For the right enterprise client, the combination of daily testing, custom engineering, and deliverability focus can produce results that standard agencies can't match. The lack of public client reviews is a minor concern, but the case studies and founder backgrounds provide strong signals of capability. If you're an executive at a large company tired of generic outbound, IntentSignal is worth a conversation.