Mystrika
Human Element is a full-service digital agency specializing in eCommerce development, digital marketing, and AI services. Since 2004, they have helped B2B and B2C brands build and optimize online stores with a human-centered design approach.
Human Element is a well-established digital agency that has been building and optimizing eCommerce experiences since 2004. Headquartered in Ann Arbor, Michigan, the agency serves North American clients across B2B and B2C sectors. With a strong emphasis on human-centered design, they position themselves as a strategic partner rather than just a vendor, offering a full spectrum of services from platform selection and development to digital marketing and AI consulting.
The agency's key differentiator is its deep platform expertise. Human Element holds partnerships with Adobe (Silver Solution Partner), Shopify Plus, Shopware (Platinum), BigCommerce, Sana Commerce, and Znode. This breadth allows them to recommend the right technology stack for each client's specific needs, whether that's a complex B2B ERP integration on Adobe Commerce or a streamlined Shopify Plus storefront. Their service list is extensive, covering everything from technical SEO and PPC to UX design and custom software development.
Pricing starts at $5,000 per project, with typical engagements lasting one to three months or longer. This places them in the mid-to-premium range, suitable for companies that need more than a basic template site. The agency works primarily with mid-market and enterprise businesses, and their case studies show they can handle both large-scale platform migrations and ongoing digital marketing optimization.
Human Element is best for eCommerce companies that want a single partner to handle strategy, development, and marketing. Their success stories demonstrate real, measurable results: a 68% increase in conversion rate for a B2B optics company, a near-doubling of conversion rate for a senior living provider, and a 264% revenue jump for a new truck parts brand. These outcomes suggest the agency knows how to align technical execution with business goals.
On the downside, the agency's focus is squarely on eCommerce. If your business doesn't sell products online, you'll likely find better options elsewhere. Also, while their Semrush profile shows a high rating (4.8), there are no public reviews on the platform, which may give some buyers pause. However, the detailed case studies and long client relationships (some spanning years) provide strong evidence of reliability.
Overall, Human Element is a solid choice for mid-market and enterprise eCommerce brands that need a mature, platform-agnostic partner with a proven track record. Their combination of technical depth, strategic consulting, and marketing execution makes them an one-stop shop for companies serious about growing online revenue.
Services
- Advertising
- Display Ads
- PPC
- Retargeting and Remarketing
- Content Marketing
- Content Strategy
- Copywriting
- Data Analytics
- Data Science
- Data Visualization
- Marketing Automation
- Email Marketing
- SEO
- APP Store Optimization
- Backlink Management
- International SEO
- Link Building
- Local SEO
- Mobile SEO
- SEO Consulting
- Search Engine Marketing
- Shopify SEO
- Technical SEO
- Wordpress SEO
- Youtube SEO
- Social Media Marketing
- Community Management
- Content Creation
- Facebook Advertising
- Instagram Marketing
- Social Media Monitoring
- Twitter Marketing
- Web Development
- Digital Design
- UX Design
- Web Design
- Website Maintenance
- Wordpress Design
Industries Served
Team Size
Pros
- Over 20 years of eCommerce experience with proven results
- Certified partner of major platforms including Adobe, Shopify, and BigCommerce
- Full-service agency covering strategy, development, marketing, and AI
- Strong track record of measurable improvements in conversion and revenue
Cons
- Primarily focused on eCommerce, may not suit non-eCommerce businesses
- Limited public client reviews available on Semrush profile
Client Review Analysis
'Clients report significant improvements: 68% conversion rate increase for NoIR Insight, doubled conversion rate for Judson Senior Living, and 264% revenue increase for Duallane Truck Parts.'