Mystrika
Gripped is a London-based B2B digital marketing agency specializing in driving growth for SaaS and technology companies.
Gripped is a London-based B2B digital marketing agency that has worked with over 160 SaaS, AI, and technology companies. Founded in 2017, the agency focuses on turning paid media and strategic marketing into measurable pipeline and revenue growth. Unlike generalist agencies, Gripped operates exclusively in the B2B tech space, which means their strategies, messaging, and channel choices are built around subscription-based business models and complex buying cycles.
The agency's core offering spans go-to-market strategy, positioning and messaging, account-based marketing, paid media (search and social), ad creatives and content, and website design and development. They operate in 30-day sprints with real-time reporting, giving clients visibility into lead generation, conversion rates, and pipeline velocity. This sprint-based approach avoids the long black holes common in traditional agency engagements and keeps both sides accountable.
Gripped's results speak to their focus on revenue outcomes. They report a 252% increase in opportunity value from Google Search Ads, a 108% year-on-year increase in sales opportunities from paid search and social, and £1.3 million in new pipeline created in a single quarter from the same channels. These numbers come from their work with B2B SaaS and tech clients in the £2M to £20M ARR range, a segment they know well.
Pricing is project-based and typically ranges from £5,000 to £15,000 per month for strategic execution across core channels, with most marketing leaders investing between £8,000 and £12,000 per month. Contracts are rolling with three months' notice, which gives clients flexibility without locking them into long-term commitments. The agency also offers a free audit to identify gaps and quick wins before any engagement begins.
Gripped is best suited for B2B SaaS and tech companies that have found product-market fit and need to scale marketing efficiently. Their ideal clients are marketing leaders at Series A/B companies, founders building growth engines, and scale-ups entering new markets. The agency acts as an outsourced marketing department, handling execution while the client focuses on strategy and stakeholder management.
Overall, Gripped is a solid choice for SaaS and tech companies that want a specialized agency with a track record of pipeline generation. Their exclusive focus on B2B tech, data-driven sprint methodology, and transparent reporting make them a reliable partner for growth-stage companies. The main area for improvement is content depth, but their strengths in paid media and strategy more than compensate for that gap.
Services
- Account-Based Marketing
- Content Marketing
- Conversion Optimization
- Demand Generation Marketing
- Digital Strategy
- Marketing Strategy
- Pay Per Click
- Search Engine Optimization
- Web Design
- Web Development
Industries Served
Team Size
Pros
- Strategic insights and effective project management
- High-quality results delivered swiftly
- Thorough market research and clear communication
- Adaptability to client needs
Cons
- Content depth could be improved for some blog posts and articles
Client Review Analysis
Clients consistently praise Gripped for their strategic insights, effective project management, and ability to deliver high-quality results swiftly. They are recognized for their thorough market research, clear communication, and adaptability to client needs. Some clients suggest that Gripped could improve the depth of their content, noting that certain blog posts and articles could provide more value by delving deeper into topics.