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Filarete

Filarete

B2B Lead Generation Florence, Tuscany, Italy
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Communications Partner for Change. We are a friendly and dedicated team, driven by a passion to help third sector organizations and foundations, ethical companies to generate a positive, solid and lasting impact.

Filarete positions itself as a "Communications Partner for Change," a digital agency that exclusively serves third sector organizations, foundations, and ethical companies. Founded in 1999 and based in Florence, Italy, the agency has built a strong reputation for combining digital marketing expertise with a mission-driven approach. With a team of 10-49 professionals, Filarete focuses on generating measurable impact for clients who prioritize social good over profit.

The agency's core strength lies in its ability to deliver results through a comprehensive suite of digital services. From SEO and content marketing to programmatic advertising and marketing automation, Filarete covers the full spectrum of online marketing. What sets them apart is their specialization in fundraising campaigns and digital activism, helping NGOs and ethical brands turn online engagement into real-world action. Their success stories speak for themselves: a 350% increase in organic traffic for an English course brand, a 69% boost in TOP10 rankings for Oxfam Italia, and a 221% jump in keywords for an international NGO within just eight months of launching a new website.

Pricing is transparent and project-based, starting at $2,500 per project with typical durations of 3-6 months. This makes Filarete accessible for mid-sized non-profits and foundations that need a reliable partner without enterprise-level budgets. The agency also offers Google Ad Grants support, which is a valuable perk for eligible non-profit clients. While their pricing is competitive, the focus on mission-driven work means they may not be the best fit for commercial businesses seeking rapid ROI.

Filarete is best suited for non-profit organizations, educational institutions, and ethical companies that want a digital partner who understands their unique challenges. Their expertise in SEO, content strategy, and fundraising campaigns makes them ideal for organizations looking to increase online visibility, attract donors, and build long-term supporter relationships. The agency's geographic focus on Italy, Spain, Belgium, and Germany, along with language support in English, German, and Italian, makes them a strong choice for European non-profits.

In conclusion, Filarete is a highly specialized agency that delivers real, data-backed results for the third sector. Their high rating (4.9) and documented success stories demonstrate consistent performance. While their niche focus may limit appeal for some businesses, for non-profits and ethical organizations seeking a dedicated, results-oriented partner, Filarete is an excellent choice.

Services

  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Copywriting
  • Storytelling
  • Video Production
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • SEO
  • Search Engine Marketing
  • Technical SEO
  • Wordpress SEO
  • Web Development
  • Digital Design
  • UX Design
  • Web Design

Industries Served

Ecommerce Education Institutions Government Media & Entertainment Non-profits

Team Size

10-49

Pros

  • Transparent pricing with project budgets starting at $2,500 and clear project durations

Cons

  • Geographic focus limited to Europe (Italy, Spain, Belgium, Germany), with services

Client Review Analysis

Success stories include +350% organic traffic for an English course brand, +69% TOP10 rankings for Oxfam Italia, and +221% keywords in Top 10 for an international NGO.

Frequently Asked Questions

The agency primarily partners with non-profit organizations, foundations, and ethical companies, though it also serves educational institutions, government bodies, and media/entertainment clients. It is best suited for organizations focused on social impact rather than aggressive for-profit growth.
Projects start at $2,500, with typical engagements lasting 3 to 6 months. The agency offers transparent pricing and clear project durations.
Yes, filarete has documented results including a 350% increase in organic traffic and keyword ranking improvements of 69–221% for NGOs and educational institutions.
The agency provides a comprehensive suite including SEO, content marketing, PPC, programmatic advertising, email marketing, branding, web development, UX design, and video production—all under one roof.
Filarete operates primarily in Europe (Italy, Spain, Belgium, and Germany) and delivers services in English, German, and Italian. Its geographic focus may be limited for clients outside these areas.
Unlike generalist agencies, filarete specializes in the third sector and ethical companies, offering tailored fundraising campaigns and digital activism support. It may not be ideal for for-profit enterprises seeking rapid, high-volume growth.
Filarete has a team of 10–49 professionals. A dedicated account manager and specialists in SEO, advertising, content, and design typically work on each project.
Success is tracked through key performance indicators such as organic traffic growth, keyword ranking improvements, fundraising campaign results, and supporter engagement metrics.
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