Mystrika
Cutting Edge Digital is a freelance Google Ads and SEO specialist based in Perth, Australia, dedicated to helping small and medium businesses generate more leads and sales through streamlined, results-driven campaigns.
Cutting Edge Digital is a boutique freelance digital marketing operation run by Reeva Cutting, a Google Ads specialist based in Perth, Western Australia. Unlike traditional agencies with high overheads and account managers, Cutting Edge Digital offers a direct, hands-on approach where the founder herself manages every campaign. The agency positions itself as a trusted partner for small to medium businesses that have been burned by impersonal or ineffective marketing in the past.
The core strength of Cutting Edge Digital lies in its focused expertise. Reeva brings over a decade of experience in Google Ads and SEO, with a particular knack for setting up conversion tracking, optimizing ad spend, and building revenue-generating campaigns. Services span the full Google ecosystem (Tag Manager, Analytics, My Business, Ads) as well as content marketing, copywriting, and technical SEO. The agency also offers standalone keyword research packages, making it accessible for businesses that only need targeted search insights.
Pricing is flexible and project-based, with no lock-in contracts. The Semrush profile lists the budget per project as "Any," reflecting a willingness to tailor costs to the client's needs. This transparency is a key selling point: Reeva provides upfront honesty about whether Google Ads is the right fit and what spend is required to see results. For small businesses wary of committing to large retainers, this low-pressure approach is refreshing.
Cutting Edge Digital is best suited for local service businesses in Perth and across Australia, particularly in legal, healthcare, home services, and travel. The agency's small team means clients get the founder's full attention, but it also limits capacity for enterprise-level campaigns or multi-channel strategies. If you need a broad, integrated marketing program, a larger agency may be a better fit. However, for a business that wants a dedicated Google Ads expert who will hustle to deliver measurable results, Cutting Edge Digital is a strong choice.
Client testimonials highlight the tangible impact of Reeva's work. One client reported an immediate increase in leads after launching Google Ads, while another praised the efficient SEO setup that quickly improved search rankings. The lack of public reviews on Semrush is a minor drawback, but the direct feedback available on the agency's website speaks to consistent satisfaction.
Overall, Cutting Edge Digital fills a valuable niche: the solo specialist who combines deep technical skill with genuine care for client outcomes. If you value direct communication, transparent pricing, and a proven track record in Google Ads and local SEO, this is a partner worth considering.
Services
- Advertising
- Display Ads
- PPC
- Retargeting and Remarketing
- Content Marketing
- Content Strategy
- Copywriting
- SEO
- Link Building
- Local SEO
- Technical SEO
Industries Served
Team Size
Pros
- Direct, one-on-one work with the founder Reeva
- Over 10 years of Google Ads and SEO experience
- No lock-in contracts and transparent pricing
- Focused on small to medium businesses with a personal touch
Cons
- Small team may limit capacity for large-scale campaigns
- No public client reviews or ratings on Semrush
Client Review Analysis
Clients praise Reeva's expertise, prompt service, and ability to generate leads. One client noted a significant increase in leads after starting Google Ads, and another appreciated the professional SEO setup.