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Compare ZATO PPC Marketing vs Spicy Web

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Spicy Web

B2B Lead Generation Website

Spicy Web is an award-winning digital marketing agency that crafts custom Craft CMS websites and drives growth across SEO, AI SEO, paid media, and social advertising. Founded in 2009, they focus on transparent, results-driven partnerships with no lock-in contracts.

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Feature Comparison

Attribute	ZATO PPC Marketing	Spicy Web
Category	Paid Advertising & PPC	B2B Lead Generation
Rating
Location	Billings, Montana, United States	Melbourne, Victoria, Australia
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Marketing Advice Lead Generation Market Research SEO International SEO Local SEO SEO Consulting Search Engine Marketing Shopify SEO Technical SEO Wordpress SEO Social Media Marketing Content Creation Facebook Advertising Instagram Marketing Web Development UX Design Web Design	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Marketing Advice Lead Generation Market Research SEO International SEO Local SEO SEO Consulting Search Engine Marketing Shopify SEO Technical SEO Wordpress SEO Social Media Marketing Content Creation Facebook Advertising Instagram Marketing Web Development UX Design Web Design
Industries	B2B Services Ecommerce Manufacturing	Automotive Ecommerce Government Non-profits Travel & Tourism
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	No lock-in contracts - clients own their accounts and data Work directly with senior specialists, not account managers Strong focus on transparent performance reporting and real business metrics Proven track record with 4.8 rating and 127 reviews across multiple industries
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Minimum project budget of $1,000 may be prohibitive for micro-businesses Selective client intake process may not suit businesses looking for a quick start
Website	Visit Site	Visit Site

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