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Compare ZATO PPC Marketing vs Passion Digital

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Passion Digital

SEO & Organic Growth Website

Passion Digital is a search-led performance marketing agency that blends data-driven strategy with creative thinking. They help growth brands maximise ROI across SEO, PPC, paid social, content marketing, and AI-driven search.

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Feature Comparison

Attribute	ZATO PPC Marketing	Passion Digital
Category	Paid Advertising & PPC	SEO & Organic Growth
Rating
Location	Billings, Montana, United States	London, England, United Kingdom
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Programmatic Advertising SEO SEO Consulting Search Engine Marketing	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Programmatic Advertising SEO SEO Consulting Search Engine Marketing
Industries	B2B Services Ecommerce Manufacturing	B2B Services Fintech Real Estate
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Full-funnel performance marketing approach that connects SEO, PPC, paid social,
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Geographic focus is primarily UK and US, with limited presence in other regions.
Website	Visit Site	Visit Site

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