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Compare ZATO PPC Marketing vs Earned Media

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Earned Media

B2B Lead Generation Website

Earned Media is an AI SEO agency built for the search landscape that exists today, and where it's going. They work with category leaders and ambitious SMEs across Australia and globally, fusing traditional Google dominance with AI-first visibility.

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Feature Comparison

Attribute	ZATO PPC Marketing	Earned Media
Category	Paid Advertising & PPC	B2B Lead Generation
Rating
Location	Billings, Montana, United States	Sydney, New South Wales, Australia
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing AI Search Optimization LLM optimization Generative Engine Optimisation (GEO) SEO Digital PR & Citation Engineering Content Marketing Link Building Technical SEO Content Strategy Copywriting Data Analytics Marketing Automation Public Relations Web Design
Industries	B2B Services Ecommerce Manufacturing	B2B Services Fintech Education Institutions IT Ecommerce Healthcare & Hospital Real Estate Travel & Tourism Manufacturing Legal Services
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	'Consistently delivers measurable results: 288% organic traffic increase, 260% keyword
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Higher starting budget ($2,500 per project) may be prohibitive for very small businesses. Primary focus on AI and GEO may not suit companies seeking only traditional SEO
Website	Visit Site	Visit Site

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