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Compare ZATO PPC Marketing vs Directive Consulting

Side-by-side comparison of features, pricing, services, ratings and more.

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ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Directive Consulting

Paid Advertising & PPC Website

Directive Consulting is a global B2B performance marketing agency that helps SaaS and tech brands drive pipeline and revenue through paid media, content & SEO, CRO, RevOps, and go-to-market strategy.

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Feature Comparison

Attribute	ZATO PPC Marketing	Directive Consulting
Category	Paid Advertising & PPC	Paid Advertising & PPC
Rating	Winner +0.6 higher
Location	Billings, Montana, United States	Irvine, CA, USA
Features	Robust thought leadership, training content and educational products (Pulse, DIY	Robust thought leadership, training content and educational products (Pulse, DIY
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Paid Media (Google, LinkedIn, Meta) Content Marketing & SEO CRO & Performance Design Revenue Operations (MAP/CRM architecture, attribution, lifecycle) Account-Based Marketing Go-to-Market Strategy HubSpot Implementation (Certified Solutions Partner) Creative & Video Production Programmatic Advertising Marketplace & Shopping Campaigns
Industries	B2B Services Ecommerce Manufacturing	B2B SaaS Technology Industrial Services Ecommerce
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Proven track record of effective lead and pipeline generation, with multiple reviews
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	A subset of clients have noted historical gaps or challenges around marketing automation
Website	Visit Site	Visit Site

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