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Compare ZATO PPC Marketing vs Brilliance

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Winner

Brilliance

SEO & Organic Growth Website

Brilliance is a Portland-based digital agency offering bespoke SEO, PPC, web design, and social media management. They focus on data-driven strategies that drive qualified traffic and revenue for small to mid-sized businesses.

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Feature Comparison

Attribute	ZATO PPC Marketing	Brilliance
Category	Paid Advertising & PPC	SEO & Organic Growth
Rating		Winner +0.5 higher
Location	Billings, Montana, United States	Portland, Oregon
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing SEO Backlink Management Link Building Local SEO Mobile SEO SEO Consulting Technical SEO PPC Advertising Social Media Management Web Design & Development E-Commerce SEO CMS Expertise Analytics & Reporting	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing SEO Backlink Management Link Building Local SEO Mobile SEO SEO Consulting Technical SEO PPC Advertising Social Media Management Web Design & Development E-Commerce SEO CMS Expertise Analytics & Reporting
Industries	B2B Services Ecommerce Manufacturing	B2B Services Ecommerce
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Transparent month-to-month pricing with no long-term contracts Proven track record with case studies showing 75-92% traffic increases Full-service digital marketing from SEO to web design and PPC Highly rated with 5-star average across 17 reviews
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Small team may not scale for large enterprise projects Project budget range ($1,000-$2,500) may be too low for complex multi-channel campaigns
Website	Visit Site	Visit Site

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