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Compare ZATO PPC Marketing vs 97 Switch

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
ZATO PPC Marketing

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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97 Switch

97 Switch

B2B Lead Generation Website

97 Switch is an award-winning Chicago digital marketing agency specializing in marketing, web design, and strategy. They focus on building strong client relationships and delivering high-quality, results-driven services.

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Feature Comparison

Attribute ZATO PPC Marketing 97 Switch
Category Paid Advertising & PPC B2B Lead Generation
Rating
Winner +4.5 higher
-
Location Billings, Montana, United States Chicago, Illinois, United States
Services
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Strategy
  • Creative
  • Web Design & Development
  • Marketing
  • Branding
  • Content Marketing
  • Data Analytics
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Social Media Marketing
  • UX Design
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Strategy
  • Creative
  • Web Design & Development
  • Marketing
  • Branding
  • Content Marketing
  • Data Analytics
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Social Media Marketing
  • UX Design
Industries
B2B Services Ecommerce Manufacturing
Architecture B2B Services Ecommerce Fintech Food & Beverages
Pros
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
  • Award-winning agency recognized by Clutch, UpCity, and The Manifest.
  • Full-service capabilities covering marketing, design, and strategy under one roof.
  • Strong focus on client relationships and personalized service.
  • 5.0 rating on Clutch with 33 reviews.
Cons
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
  • Small team of 1-9 may limit capacity for large-scale or simultaneous projects.
  • No public reviews or rating on the Semrush directory.
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