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Compare ZATO PPC Marketing vs 80/20 Digital

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ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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80/20 Digital

B2B Lead Generation Website

80/20 Digital is a results-driven digital marketing agency in Melbourne, Australia, specializing in lead generation for service-based small to medium businesses. Since 2010, they have delivered profit-focused, transparent marketing solutions including SEO, Google Ads, content marketing, and web design.

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Feature Comparison

Attribute	ZATO PPC Marketing	80/20 Digital
Category	Paid Advertising & PPC	B2B Lead Generation
Rating
Location	Billings, Montana, United States	Melbourne, Victoria, Australia
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing SEO Google Ads PPC Content Marketing Social Media Advertising Email Marketing Web Design & Development Landing Page Design Lead Generation Digital Marketing Strategy Local SEO Branding Marketing Automation	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing SEO Google Ads PPC Content Marketing Social Media Advertising Email Marketing Web Design & Development Landing Page Design Lead Generation Digital Marketing Strategy Local SEO Branding Marketing Automation
Industries	B2B Services Ecommerce Manufacturing	B2B Services Construction Ecommerce Health & Wellness Home Services Legal Services Real Estate Trades & Construction Accounting & Finance Allied Health
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Proven track record of delivering high ROI (up to 1,800%) for service-based businesses Award-winning agency with 23 digital marketing awards in one year Transparent, profit-focused approach with clear communication and realistic timelines Strong expertise in local SEO and lead generation for Australian SMEs
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Primarily focused on Australian market, may not suit international businesses Project budget range ($1,000-$2,500) may be too low for large-scale enterprise campaigns
Website	Visit Site	Visit Site

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