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Compare ZATO PPC Marketing vs 120/80

Side-by-side comparison of features, pricing, services, ratings and more.

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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120/80

B2B Lead Generation Website

120/80 is a data-driven B2B digital marketing agency specializing in PPC, SEO, and analytics for SaaS, professional services, manufacturing, and in-home services. They focus on measurable ROI and scalable campaigns.

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Feature Comparison

Attribute	ZATO PPC Marketing	120/80
Category	Paid Advertising & PPC	B2B Lead Generation
Rating
Location	Billings, Montana, United States	Chicago, Illinois
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Content Marketing Content Strategy Content Syndication Copywriting Storytelling Video Production Data Analytics Data Science Data Visualization Marketing Advice Inbound Marketing Lead Generation Market Research Outbound Marketing Marketing Automation Email Marketing SEO International SEO Link Building Local SEO Mobile SEO Technical SEO Conversion Optimization Paid Social
Industries	B2B Services Ecommerce Manufacturing	B2B Services Legal Services Manufacturing SaaS Professional Services In-home Services
Pros	Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Google Premier Partner and Semrush Agency Partner with strong industry credentials
Cons	Small team (1-9) may limit capacity for very large or fast-scaling accounts.	Small team size may limit capacity for large-scale simultaneous projects High minimum project budget ($25,000+) may not suit smaller businesses
Website	Visit Site	Visit Site

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