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Compare Winning by Design vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Winning by Design

Branding & Design Website

Winning by Design is a global B2B revenue consulting and training company that helps SaaS and other recurring revenue businesses architect sustainable growth using scientific, customer-centric frameworks like SPICED and the Bowtie Data Model.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	Winning by Design	SOUP Agency
Category	Branding & Design	B2B Lead Generation
Rating		Winner +0.5 higher
Location	Menlo Park, CA, United States	Sydney, New South Wales, Australia
Features	Robust activation services that embed frameworks into CRM, call analytics, sales	Robust activation services that embed frameworks into CRM, call analytics, sales
Services	Growth Services (Diagnose, Design, Deploy) Training Services (Revenue Academy) Growth Institute (research and community) Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Growth Services (Diagnose, Design, Deploy) Training Services (Revenue Academy) Growth Institute (research and community) Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	-	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	High-quality training materials, activities, and templates that can be implemented	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Some participants would like more AI-focused content and clearer career-transition	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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