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Compare What Works Global vs Kelp

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Winner

What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Kelp

Cold Email Outreach Website

Kelp is a small, senior-led creative agency focused on building websites and digital systems that perform, scale, and remain maintainable long after launch. They partner with organizations that value clarity, technical precision, and long-term thinking.

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Feature Comparison

Attribute	What Works Global	Kelp
Category	B2B Lead Generation	Cold Email Outreach
Rating	Winner +0.1 higher
Location	Canberra, Australian Capital Territory, Australia	Brooksville, Florida
Services	Advertising Display Ads PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing Online Reputation Management Shopify SEO Technical SEO Wordpress SEO Web Development Digital Design Graphic Design Logo Design Product Design UX Design Web Design Website Maintenance Wordpress Design	Advertising Display Ads PPC Programmatic Advertising Retargeting and Remarketing Video Marketing Branding Brand Strategy Content Marketing Video Production Marketing Advice Inbound Marketing Lead Generation Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Social Media Marketing Facebook Advertising Instagram Marketing Online Reputation Management Shopify SEO Technical SEO Wordpress SEO Web Development Digital Design Graphic Design Logo Design Product Design UX Design Web Design Website Maintenance Wordpress Design
Industries	B2B Services Consumer Goods Education Institutions Fintech Government	Architecture B2B Services Ecommerce Media & Entertainment Real Estate
Pros	Flexible and collaborative, offering options that fit both budget and ambition while	Senior-led team with no junior layer ensures high-quality execution and accountability. Strategy-first approach focusing on structure and user flow before visual design. Specializes in WordPress and HubSpot CMS for scalable, marketer-friendly systems. Deliberately small team allows tight communication and faster decision-making.
Cons	Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country	Small team size (1-9) may limit capacity for large-scale or simultaneous projects. No mention of paid media or PPC services, which may be a gap for full-funnel marketing
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

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