Filter & Categories

Compare Upwork vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Upwork

B2B Lead Generation Website

Upwork is a global online work marketplace that connects businesses with independent professionals and agencies across thousands of skills, helping companies hire and manage freelance and full-time talent on demand.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	Upwork	SOUP Agency
Category	B2B Lead Generation	B2B Lead Generation
Rating		Winner +0.5 higher
Location	Palo Alto, California, USA	Sydney, New South Wales, Australia
Features	Enterprise and Business Plus tiers add structured governance, analytics, and program	Enterprise and Business Plus tiers add structured governance, analytics, and program
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	-	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Strong filters and search tools (including location and badge filters) that help	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Some concerns about account suspensions, policy enforcement, and dispute resolution	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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