Filter & Categories

Compare Upwork vs Shapes and Pages

Side-by-side comparison of features, pricing, services, ratings and more.

Upwork

B2B Lead Generation Website

Upwork is a global online work marketplace that connects businesses with independent professionals and agencies across thousands of skills, helping companies hire and manage freelance and full-time talent on demand.

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Winner

Shapes and Pages

Cold Email Outreach Website

Shapes and Pages is a growth-focused digital marketing agency specializing in SEO, AI search visibility, content strategy, website optimization, lead generation, and retention marketing. They help small and mid-sized businesses attract qualified traffic, generate leads, improve conversions, and retain customers through search-driven digital marketing strategies.

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Feature Comparison

Attribute	Upwork	Shapes and Pages
Category	B2B Lead Generation	Cold Email Outreach
Rating		Winner +0.5 higher
Location	Palo Alto, California, USA	South Bend, Indiana
Features	Enterprise and Business Plus tiers add structured governance, analytics, and program	Enterprise and Business Plus tiers add structured governance, analytics, and program
Services	Advertising PPC Branding Brand Strategy Content Marketing Storytelling Marketing Advice Inbound Marketing Market Research Outbound Marketing Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Technical SEO Wordpress SEO Web Development Web Design Website Maintenance Wordpress Design	Advertising PPC Branding Brand Strategy Content Marketing Storytelling Marketing Advice Inbound Marketing Market Research Outbound Marketing Marketing Automation Email Marketing SEO Local SEO Mobile SEO SEO Consulting Search Engine Marketing Technical SEO Wordpress SEO Web Development Web Design Website Maintenance Wordpress Design
Industries	-	Construction IT Legal Services Manufacturing Travel & Tourism
Pros	Strong filters and search tools (including location and badge filters) that help	Data-driven approach with measurable results, as shown in detailed success stories
Cons	Some concerns about account suspensions, policy enforcement, and dispute resolution	Small team (1-9) may limit capacity for large-scale or fast-turnaround projects. Only two client reviews on Semrush, making it harder to gauge broad client satisfaction.
Website	Visit Site	Visit Site

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Free Plan Available

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