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Compare Upward Engine vs ZATO PPC Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Upward Engine

Upward Engine

B2B Lead Generation Website

Upward Engine is a full-service digital marketing and SEO agency that prioritizes transparency and results. They offer a wide range of services including search engine optimization, paid advertising, web design, and content marketing, with a focus on no-contract, month-to-month engagements.

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ZATO PPC Marketing

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Feature Comparison

Attribute Upward Engine ZATO PPC Marketing
Category B2B Lead Generation Paid Advertising & PPC
Rating
Location Riverton, Utah Billings, Montana, United States
Services
  • Search Engine Optimization
  • Pay Per Click Ad Management
  • Content Creation
  • Web Design and Development
  • Local Search Optimization
  • Social Media Marketing
  • Link Building
  • Reputation Management
  • Public Relations
  • Branding
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Search Engine Optimization
  • Pay Per Click Ad Management
  • Content Creation
  • Web Design and Development
  • Local Search Optimization
  • Social Media Marketing
  • Link Building
  • Reputation Management
  • Public Relations
  • Branding
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
Industries
B2B Services Ecommerce Healthcare & Hospital Home Services Legal Services
B2B Services Ecommerce Manufacturing
Pros
  • Transparent reporting and pricing with no long-term contracts
  • Strong local SEO expertise with proven results for small to mid-size businesses
  • Full-service capabilities covering SEO, PPC, web design, and PR
  • High client satisfaction with responsive support and flexible month-to-month terms
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
Cons
  • Primarily serves US-based clients, limiting international reach
  • Project budget cap of $10,000 may not suit large enterprise campaigns
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
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