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Compare Upward Engine vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

Upward Engine

Upward Engine

B2B Lead Generation Website

Upward Engine is a full-service digital marketing and SEO agency that prioritizes transparency and results. They offer a wide range of services including search engine optimization, paid advertising, web design, and content marketing, with a focus on no-contract, month-to-month engagements.

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Winner
SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute Upward Engine SOUP Agency
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Riverton, Utah Sydney, New South Wales, Australia
Services
  • Search Engine Optimization
  • Pay Per Click Ad Management
  • Content Creation
  • Web Design and Development
  • Local Search Optimization
  • Social Media Marketing
  • Link Building
  • Reputation Management
  • Public Relations
  • Branding
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Data Analytics & Visualization
  • Search Engine Optimization
  • Pay Per Click Ad Management
  • Content Creation
  • Web Design and Development
  • Local Search Optimization
  • Social Media Marketing
  • Link Building
  • Reputation Management
  • Public Relations
  • Branding
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Data Analytics & Visualization
Industries
B2B Services Ecommerce Healthcare & Hospital Home Services Legal Services
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros
  • Transparent reporting and pricing with no long-term contracts
  • Strong local SEO expertise with proven results for small to mid-size businesses
  • Full-service capabilities covering SEO, PPC, web design, and PR
  • High client satisfaction with responsive support and flexible month-to-month terms
  • Full-service capabilities covering SEO, paid media, social, email, and web development
Cons
  • Primarily serves US-based clients, limiting international reach
  • Project budget cap of $10,000 may not suit large enterprise campaigns
  • Broad service offering may mean less specialization in niche areas compared to boutique
Website Visit Site Visit Site
Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan