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Compare Toptal vs New North

Side-by-side comparison of features, pricing, services, ratings and more.

Toptal

Toptal

B2B Lead Generation Website

Toptal is a global talent marketplace and professional services firm that connects companies with a rigorously vetted network of freelance experts in engineering, design, finance, product, project management, marketing, and sales.

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Winner
New North

New North

Account-Based Marketing Website

New North is a B2B marketing agency specializing in helping technology companies with growth strategies through content creation, paid media, account-based marketing, and reporting.

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Feature Comparison

Attribute Toptal New North
Category B2B Lead Generation Account-Based Marketing
Rating
Winner +0.5 higher
Location San Francisco, CA, USA Frederick, United States
Features
  • High quality and consistency of talent, especially in senior and specialized roles.
  • Fast time-to-hire and strong matcher support for scoping and candidate selection.
  • Flexible engagement models that support both augmentation and fully managed delivery.
  • Global, fully remote footprint that can cover a wide range of technologies, functions,
  • High quality and consistency of talent, especially in senior and specialized roles.
  • Fast time-to-hire and strong matcher support for scoping and candidate selection.
  • Flexible engagement models that support both augmentation and fully managed delivery.
  • Global, fully remote footprint that can cover a wide range of technologies, functions,
Services
  • Account-ABM
  • Content Creation
  • Paid Media
  • Reporting
  • Digital Strategy
  • Web Design
  • SEO
  • PPC
  • Account-ABM
  • Content Creation
  • Paid Media
  • Reporting
  • Digital Strategy
  • Web Design
  • SEO
  • PPC
Pros
  • Strong fit for complex work – case studies and reviews highlight success with demanding,
  • Strong project management and adaptability
  • Creative and proactive approach to marketing strategies
  • Effective content marketing that builds trust and engagement
  • Transparent reporting with custom dashboards and client portal
Cons
  • Support and transparency concerns – a minority of reviews mention slow or unhelpful
  • Some clients report challenges with graphic design services
  • Initial setup phases can be slower than expected
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