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Compare The MX Group vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

The MX Group

Paid Advertising & PPC Website

The MX Group is a leading independent B2B marketing agency that connects brand, demand and digital experiences to help complex, growth-focused companies drive measurable revenue.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	The MX Group	SOUP Agency
Category	Paid Advertising & PPC	B2B Lead Generation
Rating		Winner +0.5 higher
Location	Burr Ridge, Illinois, USA	Sydney, New South Wales, Australia
Features	Ability to support both U.S. and international go-to-market efforts through partnerships	Ability to support both U.S. and international go-to-market efforts through partnerships
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	-	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Recognized industry leader with awards for both client work and company culture,	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	No self-service platform, free trial or freemium offering; all engagements are bespoke	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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