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Compare SugarNova vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

SugarNova

Social Media & Video Website

SugarNova is an integrated growth agency that combines PR, SEO, paid media, and CRO into a single operating system for ambitious operators spending £10k to £250k per month on marketing.

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Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute	SugarNova	SOUP Agency
Category	Social Media & Video	B2B Lead Generation
Rating		Winner +0.5 higher
Location	London, England, United Kingdom	Sydney, New South Wales, Australia
Services	AI Search Optimization LLM optimization Public Relations Corporate Communications Influencer Marketing Social Media Marketing Facebook Advertising Instagram Marketing TikTok influencer Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Data Analytics & Visualization	AI Search Optimization LLM optimization Public Relations Corporate Communications Influencer Marketing Social Media Marketing Facebook Advertising Instagram Marketing TikTok influencer Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Data Analytics & Visualization
Industries	Ecommerce Health & Wellness Healthcare & Hospital	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros	Proven track record with high-ticket lead generation and eCommerce brands Transparent reporting on blended performance, not vanity metrics	Full-service capabilities covering SEO, paid media, social, email, and web development
Cons	Minimum monthly spend of £10k may be prohibitive for early-stage startups Services are primarily focused on English-speaking markets	Broad service offering may mean less specialization in niche areas compared to boutique
Website	Visit Site	Visit Site

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