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Compare SOUP Agency vs The MX Group

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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The MX Group

Paid Advertising & PPC Website

The MX Group is a leading independent B2B marketing agency that connects brand, demand and digital experiences to help complex, growth-focused companies drive measurable revenue.

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Feature Comparison

Attribute	SOUP Agency	The MX Group
Category	B2B Lead Generation	Paid Advertising & PPC
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Burr Ridge, Illinois, USA
Features	Ability to support both U.S. and international go-to-market efforts through partnerships	Ability to support both U.S. and international go-to-market efforts through partnerships
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	-
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Recognized industry leader with awards for both client work and company culture,
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	No self-service platform, free trial or freemium offering; all engagements are bespoke
Website	Visit Site	Visit Site

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