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Compare SOUP Agency vs SugarNova

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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SugarNova

Social Media & Video Website

SugarNova is an integrated growth agency that combines PR, SEO, paid media, and CRO into a single operating system for ambitious operators spending £10k to £250k per month on marketing.

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Feature Comparison

Attribute	SOUP Agency	SugarNova
Category	B2B Lead Generation	Social Media & Video
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	London, England, United Kingdom
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Corporate Communications Social Media Marketing Facebook Advertising Instagram Marketing TikTok influencer	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Corporate Communications Social Media Marketing Facebook Advertising Instagram Marketing TikTok influencer
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Ecommerce Health & Wellness Healthcare & Hospital
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Proven track record with high-ticket lead generation and eCommerce brands Transparent reporting on blended performance, not vanity metrics
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Minimum monthly spend of £10k may be prohibitive for early-stage startups Services are primarily focused on English-speaking markets
Website	Visit Site	Visit Site

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