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Compare SOUP Agency vs Shout Digital

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Shout Digital

SEO & Organic Growth Website

Melbourne-based digital marketing agency specializing in SEO, Google Ads, PPC, and social media advertising. They also offer Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) for AI platforms. With a team of senior specialists and a 98% retention rate, they have generated over $1 billion in revenue for clients.

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Feature Comparison

Attribute	SOUP Agency	Shout Digital
Category	B2B Lead Generation	SEO & Organic Growth
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Melbourne, Victoria, Australia
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Advertising SEO APP Store Optimization Backlink Management International SEO	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Advertising SEO APP Store Optimization Backlink Management International SEO
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	IT Retail Finance B2B SaaS B2C Legal
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Senior-led team with average 13 years experience, no juniors running accounts Proven track record: generated over $1 billion in client revenue High client retention rate of 98% with average tenure of six years Pioneering AI search optimization services for ChatGPT, Gemini, and Perplexity
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Project budgets start at $2,500, which may be steep for small businesses Geographic focus on Australia, less ideal for companies targeting other regions
Website	Visit Site	Visit Site

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