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Compare SOUP Agency vs RefractROI

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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$RefractROI$

RefractROI

B2B Lead Generation Website

RefractROI partners with owners, CEOs, and marketing leaders of manufacturing firms generating $10M-$50M in revenue, delivering a comprehensive suite of digital marketing services designed to drive predictable and scalable growth.

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Feature Comparison

Attribute	SOUP Agency	RefractROI
Category	B2B Lead Generation	B2B Lead Generation
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Denver, Colorado
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Advertising PPC Programmatic Advertising Content Marketing Content Strategy Marketing Advice Inbound Marketing Email Marketing SEO Local SEO Technical SEO Social Media Marketing Content Creation Web Development Digital Design UX Design Web Design Website Maintenance Wordpress Design	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Advertising PPC Programmatic Advertising Content Marketing Content Strategy Marketing Advice Inbound Marketing Email Marketing SEO Local SEO Technical SEO Social Media Marketing Content Creation Web Development Digital Design UX Design Web Design Website Maintenance Wordpress Design
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	B2B Services Home Services IT Legal Services Manufacturing
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Over a decade of experience (founded 2011) with a dedicated team of 10-49 professionals
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Budget per project ($5k-$10k) may be high for very small businesses or startups
Website	Visit Site	Visit Site

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