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Compare SOUP Agency vs Principal Consulting, LLC

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Principal Consulting, LLC

SEO & Organic Growth Website

Insightful, technical digital marketing agency specializing in modern search optimization including SEO, AI Overviews (AIO), and Generative Engine Optimization (GEO). They offer a full suite of services from website design and development to analytics and structured data management.

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Feature Comparison

Attribute	SOUP Agency	Principal Consulting, LLC
Category	B2B Lead Generation	SEO & Organic Growth
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	East Hampton, New York, United States
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Data Analytics Data Science Data Visualization SEO International SEO Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Data Analytics Data Science Data Visualization SEO International SEO Local SEO Mobile SEO Technical SEO Web Development UX Design Web Design Website Maintenance
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	B2B Services Consumer Goods Dental Ecommerce Insurance
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Long-standing agency with over 20 years of experience and a proven track record Full-service digital marketing from analytics to web development, all under one
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Small team (1-9) may limit capacity for large-scale or high-volume projects No public client reviews available on the Semrush profile, making it harder to gauge
Website	Visit Site	Visit Site

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