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Compare SOUP Agency vs POP SEO

Side-by-side comparison of features, pricing, services, ratings and more.

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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POP SEO

Cold Email Outreach Website

POP SEO provides practical, results-driven search engine optimization for small businesses and professional services firms. Founded by Peter Otte, the agency specializes in helping law firms, medical practices, accounting firms, nonprofits, and local businesses improve their online visibility.

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Feature Comparison

Attribute	SOUP Agency	POP SEO
Category	B2B Lead Generation	Cold Email Outreach
Rating
Location	Sydney, New South Wales, Australia	Santa Barbara, California
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization SEO Local SEO Technical SEO Content Marketing PPC AI Search Optimization Web Development Branding Social Media Marketing	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization SEO Local SEO Technical SEO Content Marketing PPC AI Search Optimization Web Development Branding Social Media Marketing
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	B2B Services Legal Services Non-profits Medical Accounting Real Estate Home Services
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Direct access to founder and senior strategist, not a junior account manager No long-term contracts, clients stay based on results Transparent monthly reporting with clear metrics Specialized in small businesses and professional services, not enterprises
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Small team may limit capacity for large-scale projects Focus exclusively on small businesses and professional services, not suitable for
Website	Visit Site	Visit Site

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Free Plan Available

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It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

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