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Compare SOUP Agency vs Play Media

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Play Media

SEO & Organic Growth Website

Play Media is a full-service digital marketing agency founded in 2010, specializing in SEO and digital marketing to build recognizable brands. They focus on organic growth and tailor-made solutions for startups and established businesses.

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Feature Comparison

Attribute	SOUP Agency	Play Media
Category	B2B Lead Generation	SEO & Organic Growth
Rating	Winner +0.6 higher
Location	Sydney, New South Wales, Australia	Miami, Florida
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization SEO PPC Content Marketing Web Development Web Design Advertising Local SEO Technical SEO	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization SEO PPC Content Marketing Web Development Web Design Advertising Local SEO Technical SEO
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Fashion Retail Health & Wellness Real Estate Sports & Fitness E-commerce SaaS
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Specializes in SEO with a focus on organic growth and future-proof strategies Transparent communication and timely delivery emphasized in core values Serves both startups and established global players Full-service digital marketing including web development and PPC
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Relatively small team may limit capacity for large-scale enterprise projects No public client reviews available on Semrush profile
Website	Visit Site	Visit Site

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