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Compare SOUP Agency vs Performics

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Performics

Paid Advertising & PPC Website

Performics is a global performance marketing and media-buying agency within Publicis Groupe, helping brands convert consumer intent into revenue through data-driven campaigns across search, social, programmatic and commerce.

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Feature Comparison

Attribute	SOUP Agency	Performics
Category	B2B Lead Generation	Paid Advertising & PPC
Rating	Winner +5.0 higher	-
Location	Sydney, New South Wales, Australia	Chicago, IL, USA
Features	Strong recognition from major platforms and industry bodies, including Microsoft	Strong recognition from major platforms and industry bodies, including Microsoft
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Paid Search SEO Paid Social Programmatic Display Commerce & Retail Media Performance Content Analytics & Technology	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Paid Search SEO Paid Social Programmatic Display Commerce & Retail Media Performance Content Analytics & Technology
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	-
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Recognized industry leader in search and performance marketing, including being
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Pricing and contract structures are not published, and third-party directories often
Website	Visit Site	Visit Site

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