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Compare SOUP Agency vs OpenMoves

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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OpenMoves

OpenMoves

B2B Lead Generation Website

OpenMoves is a boutique performance marketing agency based in New York, specializing in ROAS-driven ecommerce and lead generation. With over 20 years of experience and a team of 30 US-based specialists, they manage roughly 100 clients across SEO and PPC.

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Feature Comparison

Attribute SOUP Agency OpenMoves
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Sydney, New South Wales, Australia Huntington, New York
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Marketing Advice
  • Inbound Marketing
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Marketing Advice
  • Inbound Marketing
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
B2B Services Ecommerce Fashion Retail Healthcare & Hospital Manufacturing
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • Google Premium Partner and Facebook advertising experts
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • Higher project budget range ($10k-$25k) may not suit small businesses
  • Small team size may limit availability for multiple concurrent large projects
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