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Compare SOUP Agency vs Odin Digital

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Odin Digital

B2B Lead Generation Website

Odin Digital is a performance-focused marketing agency that helps businesses grow through simple, transparent, and profitable strategies. They specialize in Google Ads, Meta Ads, SEO, and web design with a focus on data-driven results.

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Feature Comparison

Attribute	SOUP Agency	Odin Digital
Category	B2B Lead Generation	B2B Lead Generation
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Melbourne, Victoria, Australia
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Marketing Advice Social Media Marketing Facebook Advertising Instagram Marketing Web Development Web Design Website Maintenance Wordpress Design	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Marketing Advice Social Media Marketing Facebook Advertising Instagram Marketing Web Development Web Design Website Maintenance Wordpress Design
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Dental Healthcare & Hospital Legal Services E-commerce Service businesses
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Strong focus on data transparency and attribution with GA4 and Tag Manager Proven results with high client retention (93%) and average 6x ROAS Certified partner with Google, Meta, HubSpot, Semrush, Microsoft, and LinkedIn Specialized in healthcare, e-commerce, and service business verticals
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Small team (1-9) may limit capacity for large-scale enterprise projects No public client reviews available on Semrush profile
Website	Visit Site	Visit Site

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