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Compare SOUP Agency vs Obra

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Obra

B2B Lead Generation Website

Obra is a 100% online digital agency based in Brazil, specializing in martech, technology, SEO, and digital growth. They build intelligent solutions that connect strategy, design, content, performance, and web development to generate real impact for businesses. With a Squad as a Service model, they offer tailored teams for close client collaboration.

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Feature Comparison

Attribute	SOUP Agency	Obra
Category	B2B Lead Generation	B2B Lead Generation
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Sao Paulo, State of Sao Paulo, Brazil
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Advertising Marketing Advice	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization AI Search Optimization LLM optimization Advertising Marketing Advice
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Agriculture B2B Services Ecommerce
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Integrated approach covering strategy, design, content, performance, and web development
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Relatively small team (10-49) may limit capacity for very large enterprise engagements No client reviews or success stories publicly listed on Semrush profile
Website	Visit Site	Visit Site

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