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Compare SOUP Agency vs NewEdge Growth

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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NewEdge Growth

Full Sales Cycle Website

NewEdge Growth is a Kansas City-based revenue operations (RevOps) agency specializing in scalable, sustainable revenue strategies for B2B companies. Founded by former CROs, CMOs, and RevOps leaders, they leverage a proprietary framework called the SPORT of RevOps to align sales, marketing, and customer success teams.

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Feature Comparison

Attribute	SOUP Agency	NewEdge Growth
Category	B2B Lead Generation	Full Sales Cycle
Rating	Winner +5.0 higher	-
Location	Sydney, New South Wales, Australia	Kansas City, USA
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization RevOps as a Service Go-to-market assessments Ideal Customer Profile Sourcing TAM Services HubSpot, Salesforce, Gong and Clay implementations Data Migrations and Integrations	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization RevOps as a Service Go-to-market assessments Ideal Customer Profile Sourcing TAM Services HubSpot, Salesforce, Gong and Clay implementations Data Migrations and Integrations
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	SaaS Private Equity Staffing Logistics
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Deep expertise in RevOps and go-to-market strategies Ability to align sales, marketing, and customer success teams effectively Hands-on approach and real-world experience delivering tangible results
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	-
Website	Visit Site	Visit Site

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