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Compare SOUP Agency vs New Perspective Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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New Perspective Marketing

Cold Email Outreach Website

New Perspective Marketing is a growth-focused B2B agency with over 20 years of experience, specializing in cleantech, agritech, climate tech, and next-gen manufacturing. As a platinum-certified HubSpot partner, they deliver data-driven demand generation, sales enablement, and full-stack marketing services to drive pipeline and revenue.

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Feature Comparison

Attribute	SOUP Agency	New Perspective Marketing
Category	B2B Lead Generation	Cold Email Outreach
Rating	Winner +0.5 higher
Location	Sydney, New South Wales, Australia	Worcester, Massachusetts, United States
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Demand Generation Content Marketing & Strategy HubSpot Services (Onboarding, CMS, CRM) Sales Enablement SEO & Paid Search Account-Based Marketing Branding & Creative Design	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Demand Generation Content Marketing & Strategy HubSpot Services (Onboarding, CMS, CRM) Sales Enablement SEO & Paid Search Account-Based Marketing Branding & Creative Design
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Cleantech Agritech Climate Tech Manufacturing B2B Services Fintech Construction
Pros	Full-service capabilities covering SEO, paid media, social, email, and web development	Strong client satisfaction, with reviews praising partnership, organization, and
Cons	Broad service offering may mean less specialization in niche areas compared to boutique	Higher budget threshold ($25k+) may not suit smaller companies or startups Niche focus on specific B2B sectors may not be ideal for broad consumer brands
Website	Visit Site	Visit Site

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Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

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