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Compare SOUP Agency vs New Path Digital

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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New Path Digital

New Path Digital

B2B Lead Generation Website

New Path Digital is a full-service digital marketing agency that helps businesses create smarter paths to growth through data-driven strategies. They specialize in turning marketing budgets into measurable results across SEO, PPC, CRO, content marketing, and advanced advertising channels.

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Feature Comparison

Attribute SOUP Agency New Path Digital
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Sydney, New South Wales, Australia High Point, North Carolina
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Amazon Marketing
  • Amazon Advertising
  • Branding
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Storytelling
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Social Media Marketing
  • Content Creation
  • Facebook Advertising
  • Instagram Marketing
  • Social Media Monitoring
  • TikTok influencer
  • Twitter Marketing
  • Web Development
  • Digital Design
  • Logo Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Native Advertising
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Amazon Marketing
  • Amazon Advertising
  • Branding
  • Online Reputation Management
  • Content Marketing
  • Content Strategy
  • Storytelling
  • Data Analytics
  • Data Science
  • Data Visualization
  • Machine Learning and AI
  • Marketing Advice
  • Inbound Marketing
  • Market Research
  • Outbound Marketing
  • Email Marketing
  • SEO
  • Backlink Management
  • International SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Youtube SEO
  • Social Media Marketing
  • Content Creation
  • Facebook Advertising
  • Instagram Marketing
  • Social Media Monitoring
  • TikTok influencer
  • Twitter Marketing
  • Web Development
  • Digital Design
  • Logo Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Wordpress Design
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Ecommerce Education Institutions Healthcare & Hospital Home Services Legal Services
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • Transparent, hands-on client relationships with strong communication and proactive
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • Geographic focus is primarily the United States, which may not suit international
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