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Compare SOUP Agency vs Luminary

Side-by-side comparison of features, pricing, services, ratings and more.

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SOUP Agency

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Luminary

Luminary

Branding & Design Website

Luminary is a certified B Corp digital agency in Melbourne, Australia, specializing in mid to large-scale digital projects across leading DXP, CMS, and headless platforms. They offer end-to-end services from strategy and UX design to web development and ongoing support, serving government, retail, and corporate sectors.

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Feature Comparison

Attribute SOUP Agency Luminary
Category B2B Lead Generation Branding & Design
Rating
Winner +0.6 higher
Location Sydney, New South Wales, Australia Melbourne, Victoria, Australia
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Web Development
  • Digital Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Discovery
  • Content Services
  • SEO
  • Data and Analytics
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Web Development
  • Digital Design
  • Product Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Discovery
  • Content Services
  • SEO
  • Data and Analytics
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Education Institutions Fintech Healthcare & Hospital Tourism and Hospitality Manufacturing Financial Services Government Charities and NFPs Professional Services Property and Construction E-commerce and Retail
Pros
  • Full-service capabilities covering SEO, paid media, social, email, and web development
  • Certified B Corp with a mission-driven approach to creating positive digital experiences.
  • Deep expertise in leading DXP and headless CMS platforms including Optimizely, Sitecore,
Cons
  • Broad service offering may mean less specialization in niche areas compared to boutique
  • Minimum project budget of $25,000 may be prohibitive for smaller organizations.
  • No public client reviews available on the Semrush profile to validate recent performance.
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